Areas of Expertise

Strategy & Planning

Brand strategy
Campaign strategy
Comms planning
Primary research

Intuition | Problem identification
Research | Insight distillation
Writing | Craft
Communication | Presentation
Persuasion | Storytelling
Manifestation | Counsel
Measurement | [Real World] Effectiveness

Hi, I’m Josh.

Social sciences is what originally piqued my interest in marketing (much to my lecturer’s disgust at “the dark side” of the field) but it was the realisation that a whole industry exists that sits at the intersection of analysis and creativity that led me to where I am today. Not to steal words out of Mark Pollard’s mouth, but I’m driven by a simple mission - to solve problems for brands that also solve problems for people.

I’m most happy when tossing around ideas that stem from real human truths, and helping to bring them to life in both innovative and traditional ways. Also when I’m driving or sailing boats, that makes me pretty happy too.

I live in the Netherlands, grew up in Australia, I ski, I write, I’m a champion NFL Fantasy manager, and I’m very excited to partner (and have a beer) with you.

Email
joshfardell@gmail.com