A day in the life of a strategist.
A strategist wakes up every day and ponders the meaning of the dreams they just fleetingly remembered before their morning routine so rudely interrupted them. They push aside five or six books and magazines they have on the go to listen to their favourite podcast while they brew an extra strong cup, mug, no - jug of coffee. They worry about their housemate who's clearly been unhappy yet refuses to announce the fact.
They continue that quest for meaning on their commute to work streaming some stand up comedy, before diving into a briefing session armed with nothing but a pen, notebook, and 500 questions about why the client really thinks the problem lies in a lack of sales. The questions only lead to more questions, and the hunt for tangible facts begins. They pour over endless pages of research both macro and micro to find what really makes sense. When they can they pick up the phone and listen to who they’re trying to communicate to. But when they find a nugget of truth, it jumps off the laptop screen and slaps them in the face with the grace of a morbidly obese, middle aged white man punching the air when his team (that no one cares about) scores a goal they didn't deserve. But it's satisfying nonetheless.
This nugget of truth is then explored further and upon nothing more than intuition, it gets the green light to become words on a page. But not just any words, these are words of power that unite two seemingly unrelated ideas into one simple statement with a singular intent, that, when presented to a pair of lovely people with questionable bodily hygiene, unleashes a flurry of ideas that get even the most stoic of hearts pumping. They then help shape these ideas, batting away the flying jumping castles, into something that will truly work because they understand what really motivates the people for whom the ideas are for.
They're ready to champion those results when the time comes in the form of either the client asking for help to justify their job, or, the managing director of the agency wanting another shiny paperweight because yes, they've solved a problem for the brand, but what really matters is they've solved a problem for the people it was made for.